Below are the 2 most recent journal entries recorded in nyulandaascenci's InsaneJournal:

Tuesday, March 8th, 2011
10:19 pm	Mass Email Marketing: The things Lance Armstrong Has that resembles Amazing Mailing List Software Of all the methods to advertise in the digital age, mass email marketing is among the best. It's also merely happens to be among the kindest to your bottom line. :) Mass email marketing has existed for quite some time and has become a fairly mature business tool. It can be utilized not only to generate sales, but additionally to advertise web traffic and improve your brand as well. When done right, it is able to produce phenomenal results! Although the primary benefit to mass email marketing is sales and promotion, there's also an added benefit of market analysis. As your e-mail lists grow both in size and organization, you can begin to check out patterns in the subscriber responses. You'll be able to decipher which approaches perform best. Insights into this information could be a proverbial goldmine (or even less than proverbial)! Don't get it twisted, though. The prosperity of your advertising strategy lies with the people on your list. Mass email marketing produces the greatest results once you produce a connection with your subscribers. Individuals don't prefer to give money to business or individuals who they neither know nor trust. Yeah, ok. There's a really small fraction of people that actually purchase from spammed offers. But the proportion is very, very minimal. The greater the time you spend creating a relationship with your list, the more successful you will be. Because your list is important, it's essential to have excellent mailing list software. What good is a large mailing list if you're not able to effectively manage your subscribers or the messages that you're sending to them? Mailing list software is the "bread and butter" of mass email marketing. Sure, your could employ your desktop email program. There are a few that do! Utilizing your desktop email client, however, is similar to cutting the lawn with shears. Definitely not the best tool to do the job! What, you maybe asking, is a list? It's, essentially, just a directory of information about people. Nothing heavy. Many lists consist of just a first name and current email address. Mailing list software is what enables you to create these lists and manage the information they contain. The people on your lists are known as subscribers. There's no magic behind why they're called this... they enrolled in your list! :) And what, exactly, does good list software look like? It's lightning quick, reliable, and will handle very long periods with a heavy work load easily. ...similar to Lance Armstrong! But without the neat bike. Or speedos. :) Honestly, though. Basic list management features like adding, removing, or altering lists and associating all of them with titles or categories are offered by nearly all mailing list software. In addition to these simple list management features, almost all mailing list software allows you to add or delete subscribers yourself, and also change their basic information. But these features represent the bare minimum you will need and you want a lot more than the minimum, don't you? Quality mailing list software provides you with a lot more robust capabilities like list merges and splits, duplicate entry removal, automatic back up, advanced search features, and macros (which are simply tasks which you teach the application to do to help you). You'll also find subscriber functions like automatic subscriber management, email validation and name normalization (which happens to be just a ten-dollar word for saying that you can make all names inside a list capitalized or lower-cased automatically). The more advanced options might not appear to be a big deal to you... particularly if you are just getting started or only have a couple of subscribers. But as your business, and your list, grows having quality mailing list software will become increasingly important. (1 Comment |Comment on this)
Sunday, March 6th, 2011
4:14 pm	Email Sender Hell-How you can Keep away from the “Junk Mail” Box When Utilizing Your Mass Email Serv I'm pretty sure that many individuals will are in agreement with me when I state: there's far too much spam being sent nowadays. The good news is that spam filters have become pretty darned sophisticated and, when setup correctly, catch the majority of spammed messages. Unfortunately, those same filters sometimes get rid of the wrong emails (I'm referring to your legit, "opt-in" messages that folks have actually gone to your website and signed up for)! How does this occur? And why? Maintain reading to discover! The first pitfall to circumvent is sending your messages to an outdated list. This is the most popular mistakes made, as well as the most simple. Why's this? For a two reasons. First, people's needs and preferences change with time. As an example, maybe your subscriber was serious about learning about acne treatments six months ago because she was burdened by it. Six months later, she doesn't have acne anymore and, consequently, is not really interested in your email tips about how to solve her acne problem. We rarely learn the explanations why most people will lose interest. Its just important that we understand that they actually do (and definitely will). An additional common reason we may send to an old list or subscribers happens because we don't put an "unsubscribe" link in the bottom of our messages and solicitations. Adding this one thing in your emails will solve this problem usually. Rendering it simple for your subscribers to "opt out" of email streams might seem counter-intuitive. It's best if we allow our subscribers to opt out. Why? Because doing this keeps our emails on everyone's white list and out from the spam boxes mainly because it won't be reported as spam! Another frequent mistake is forgetting to ensure that your emails are presented consistently across various email clients. Unfortunately, not every email clients will display your messages in the same manner. In fact, there are a few email programs that do a very, VERY poor job of parsing html (what your templates are likely created with). The ideal solution? Although not bullet-proof, utilizing an email template that's easy, yet elegant frequently yields fantastic results. Your take-away with this is: ugly emails either get or reported (and usually both). If your subscriber is in a nasty mood, then it will probably be reported as spam. Another common mistake is too frequent, infrequent or inconsistent contact with our list. How often then, should you send emails to your list? Um…. I don't know! And neither do you. The only one that knows how frequently the subscriber would like to hear from you is the subscriber. :) That being the case, give people choices for how often they'll receive your emails. At a minimum, you should offer bi-monthly and monthly. And when you can swing it, offer daily and weekly intervals too. The subscriber will like you a lot more because you've given them some control and they, in turn, will possibly not report your emails as spam. Everybody wins! Boring content or presentation is another email sender "faux pas".Your followers are searhing for reasons to stop reading your posts...keep them engaged! If your content is boring, then your chances of being reported as spam go way up. And spam is bad. It's bad, that is, unless you enjoy eating it.In which case, I guess, spam might be good. The last fantastic mistake an email sender makes is sending irrelevant content. This is huge! If you own a site that sells more than one product or that sells to more than one demographic, then you may very well be making this mistake right now. Use your mass email service to break subscribers into separate groups, separated by whatever indicator or demographic you select. Once you've done that, you can send highly targeted offers because you've narrowed the demographic to extremely precise groupings. You can repurpose the same emails for each group. This way, you're still getting your message across, but it stays laser-targeted across a broad spectrum of subscribers. (Comment on this)